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September 10 2013

Local SEO tips & Why it’s Important!

local seo tipsLocal search engine optimization holds an imperative value in attracting local consumers. This notion is substantiated by the fact that  97% of consumers today use the internet to search & research services or products locally. While most businesses have a web site, you will quickly find that it useless if your local customers can't find your page. Undoubtedly, the world of local SEO can be very confusing to someone unfamiliar with the industry. However, the following information offers basic guidelines for you to follow in developing your local SEO strategy. 

Talk to Them
If you want to attract your local customers, you should create a blog. Blogs are excellent platforms to create and publish lucrative content in efforts to attract visitors to your site. Blogs that are designed around local issues that are relevant to your line of business will be greatly appreciated by your local audience. Once you create the blog, you should share it on Facebook, Twitter, and Google+ to ensure all of your current customers and friends have a chance to read your post. The idea is for your posts to be shared, retweeted, and circulated through the friends of your friends. In effect, you will further your brand and receive exponential exposure among audiences in your local area. 

One of the most important factors of your local SEO campaign is to choose keywords that are relevant to your business. More so, the keywords should be the exact ones your local audience searches the web for. The keyword selection should serve as a basis for all of the content that you create. In addition, your keywords should be naturally used throughout your content along with demographic regional references. You can even include nearby suburbs, communities, or anyone else who represents a potential customer. 

Local Outlets 
Local search outlets are excellent ways for you to gain Internet exposure for your business. To utilize local outlets, you simply visit the sites listed below and claim your business profile. Make sure you complete all of the information, add photos with keyword rich descriptions and meta tags, and use keywords throughout the content on the local outlets. 

  • Google+ business page
  • Bing Local
  • Yelp
  • Yahoo Local
  • Merchant Circle

Google Carousel
Google's Carousel now places the local search results at the top of the search engine results page in the form of a rotating carousel. If you want to ride the Carousel, local SEO is the only ticket. 

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