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September 23 2013

Organic SEO vs. PPC

SEO vs. PPCNo matter what web site you run, the most important factor in determining the success of your web site is the traffic it receives. Traffic is the lifeblood of the Internet and most webmasters spend the majority of their time, and often a large percentage of their budget, on increasing traffic to their web site.

A webmaster can increase traffic in a number of ways, but the easiest method is to use search engine optimization (SEO). SEO is basically creating a page that appears among the first few listings when certain keywords are searched online. This is called your site's search engine results page (SERP) . There are two main ways to increase the SERP rank of your site. You can use organic or paid search engine optimization

Benefits and Pitfalls of Organic Traffic

Surfers prefer clicking on organic links, two-to-one according to surveys. This is because organic links are thought to be more unbiased. The problem with creating a high SERP using organic links is that for many common search terms, there are millions of web sites that you will have to compete against for your ranking. Of course, you can overcome this problem using long tailed keywords, which are simply very long and exact search terms. The chance of getting ranked high with such keywords is much higher, but with less people searching using these terms, it is a trade off.

Benefits and Pitfalls of Paid Traffic

There are two main benefits of paying for traffic to your site; you will generate more traffic quicker than using organic links and you are able to control the message being sent. More traffic is good, but remember that you are paying for each click of your ad, so you need to encourage clicks from potential customers, not simply looky-loos. This is where the ability to control your message is so important. Make sure your ads turns on the people you want, but maybe even more importantly, turns off the people you don't want to be visiting your site.

There is a lot to learn about SEO and traffic management. Getting help from a professional that guide you through online marketing is priceless. If you are looking for assistance talk to the experts at Webstetic.

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