How is your current online marketing strategy working for you? What, you don't have one? Well, you aren't alone, a surprising number of businesses either neglect online marketing altogether, or they do it as an afterthought, with no rhyme or reason to it.
In today's tech-savvy environment, you must have an active online marketing presence. You most likely know this, but either haven't had the time or the found the resources to make it happen. I am going to offer you some basic tips to develop online marketing strategies that are effective and simple.
Start with content. If your website is lacking in current and relevant content, you're in trouble. Ask yourself these questions:
Now let's talk about social media. I can tell you that if you don't have an active presence in this area, you will be left behind. Throwing up a Facebook page and calling it good is not an effective strategy. Sites like Twitter and LinkedIn can be valuable marketing tools. Here are some starting points:
Be friendly, SEO friendly that is. This goes back to your website and blog, but also applies to your social networking, as that can now improve your Google search rankings. If you are out of touch with recent SEO developments, you may want to consult with a marketing company that is in the know. For more help with online marketing strategies, sites like webstetic can put together a strategy that is tailored to your business marketing needs.
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