Subscribe to our blog
 

October 08 2013

Marketing for Drug and Alcohol Treatment Centers

marketing drug alcohol treatment centersAll right, if you're marketing for drug and alcohol treatment centers, then there are a couple of things you should know before you really get started. See, if you don't understand how to really relate to people with your advertising, then your promotional campaign probably isn't going to work. So, with that in mind, let's talk about how you can make your marketing campaign a success... and have a bit of fun in the process.

First of all, remember that you have a lot of competition - other facilities aren't just treating the same problems you are, they're advertising to the same people and trying to draw them in. If you want to stick out, you need top-quality content that really draws people in.

Start with a focus on the emotional aspects of drug and alcohol abuse, but remember to avoid blaming people. Your focus should be on the problem your customers are having, how much it's hurting them, and how ready you are to help. This helps to create the right attitude for follow-up content, which should change to a focus on how your treatments differ from those of other locations and how this can help people. When people understand that you're willing to help and have a solid plan for doing so, they're much more receptive to entering your program.

Now, why don't we take your marketing for drug and alcohol treatment centers a step further? After all, the basics above are something that anyone can do... so restricting yourself to that probably isn't the best plan. Instead, think about the people around your potential customers. Family, friends, co-workers... people who could be motivated to push them into your treatment program. Now, imagine a television advertisement, featuring testimonials of people who have watched their loved ones suffer as a result of drug or alcohol use. It's a powerful image, isn't it?

Your business has a remarkably strong "human" aspect to it, and that's what you should be working to capitalize on. Even better, this form of marketing is particularly rewarding for both you and your customers - they'll be able to relate to your advertising, while you'll be able to take satisfaction from the positive messages and offers of help you're providing. Drugs and alcohol are serious issues, but there's no need to be too somber when you're helping others. Lighten up, have fun, and enjoy the work you're doing!

Contact Webstetic today to speak with a specialist.

Leave a Reply