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September 26 2013

Learn How to Write for SEO

writing for seoFor individuals and businesses delving into the world of online marketing, few other phrases are as intimidating and confusing as search engine optimization. SEO for short, this one concept can be the main difference between a viral post and an undiscovered post lingering in obscurity. 

What is Search Engine Optimization?
Simply put, SEO is the process websites use to push visitors to their site without the use of paid advertising. The visitors are considered natural and organic in that they legitimately find the site strictly based on content and search engine results.  All search engines optimize their rankings to improve results but the most prominent of all search engines is Google.

How to Increase Optimization?
Not so very long ago, search engines like Google didn't factor the quality of content into the optimization equation. As a result, the internet was littered with fluff articles that provided little information. Since that time, Google has readjusted the algorithm to determine rankings. In doing so, article quality began playing a larger part. Fluff no longer has a place in good SEO. Remember, the quality of the piece will outweigh the number of times a keyword appears.

Tricks to Avoid
Many companies dive into internet marketing with the unrealistic expectation of immediate success. Often they rely on unethical techniques to accomplish this which can cause penalties from Google and force the site to fall to the bottom of the Google rankings. To avoid the potential for penalties, refrain from the following SEO practices.

  • Do not use inorganic or paid backlinks.
  • Do not participate in content spamming.
  • Do not plagiarize content from other sites.
  • Do not use copyrighted material illegally.
  • Avoid overuse of keywords.

Some people may be confused about keyword over usage. It can particularly troubling when keyword intermingle with technical terms. For example, if you are providing information about roses, the content you are presenting may be heavily loaded with roses of various types. Don't worry. Google allows for these types of articles provided the content presented is of value. Not only can you adjust your keyword to include phrases instead of single words, Google will review articles to ensure that the algorithm has not bee compromised.

For further questions and help with writing for SEO please contact us for a FREE consultation.

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