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October 01 2013

What Should You Look For In A Company That Offers SEO Services?

company SEO servicesOptimizing your own website for search engine ranking can sometimes be a time-consuming task, not to mention a potentially challenging one.  Taking on the optimization duties means you will need to commit most, if not all, of your time to handling your company's SEO needs.  It is not a task that can be accomplished in a few minutes or something you can do every few days.  Furthermore, if you are not fully versed in SEO strategies and tactics, or you aren't closely following the numerous algorithm updates released by search engines that affect how they rank websites, you could quickly find yourself in a hole that you can't dig yourself out of.

Outsourcing your optimization functions to a third-party company can be quite beneficial for a variety of reasons, if you are able to obtain the services of an SEO company that will be the right fit for your business needs.  Here are some things you should look for in a search engine optimization company when considering them for your company's website design:

  • Website Design & Presentation - Does their own website look appealing, attractive, and interesting?
  • Industry Knowledge - Do they provide credentials, certifications, and qualifications?
  • Customer Referrals & Testimonials - Are they willing to divulge the names of past customers with whom you can communicate regarding their level and quality of service?
  • Statistics - Do they offer statistics to support their claims of successful services rendered?
  • Ease of Access - Can you reach a live person when you attempt to contact them, or are their phones answered by a machine?  Do they provide a physical address?  Is the contact information easy to find?
  • Adaptability - Are their methods dynamic and adaptable to the ever-changing standards of online marketing and website optimization?
  • Guarantees - Do they make promises and guarantees that sound too good to be true?  (If so, they probably are and you should look elsewhere.)

Locating an SEO agency that can provide you with website design and optimization that improves your company's visibility and exposure does not have to be a difficult undertaking.  When you apply the helpful tips listed here for evaluating an SEO company, this will provide you with a solid foundation for making your decision on which company to select, and it will also go a long way toward giving you the peace of mind in knowing that your decision was made carefully, thoughtfully, and in the best interests of your company's needs and goals.

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